Shopping enthusiasts are focused on November discount campaigns. Industry officials have announced their anticipation of a record in e-commerce volume. Every year in November, shopping enthusiasts focus on discount campaigns. November campaigns offer discounts in every category, from clothing to appliances, electronics to cosmetics. Sinan Öncel, President of the United Brands Association (BMD), stated that they expected the total e-commerce volume in November to exceed 500 billion lira, setting a record. Öncel mentioned that consumers, whose purchasing power is gradually weakening, have had to postpone their non-food needs. Sinan Öncel indicated their intention to put a “stop” to the 4-month contraction in November. Industry officials predicted that shopping would reach its peak on Singles’ Day on November 11th and Black Friday on November 29th. They also warned that caution should be exercised against cyber fraud in online shopping.