McDonald’s financial situation was rattled due to boycotts targeting the support for Israel. The company’s global sales declined by 1.5% in the third quarter of the year. It marked the most significant loss in sales in the last 4 years. The American fast-food restaurant chain McDonald’s disclosed its balance sheet for the third quarter of 2024. McDonald’s global comparable sales dropped 1.5% in the third quarter of this year. Consequently, the company witnessed a second consecutive drop in sales for the quarter. During this period, the chain’s sales in the US rose by 0.3%, while the sales of the “International Operated Markets” segment decreased by 2.1% and the sales of the “International Developmental Licensed Markets” segment, which licenses franchising rights to strategic partners, dropped by 3.5%. The balance sheet statement mentioned, “The ongoing impact of the war in the Middle East and unfavorable comparable sales in China balanced out with positive comparable sales in Latin America.” McDonald’s also reported a decrease in sales in France and the UK. McDonald’s revenue increased by 3% to $6.87 billion in the third quarter of this year compared to the same period last year. The revenue surpassed market expectations of $6.82 billion. The company’s net profit, however, decreased by 3% to $2.26 billion in the third quarter. In the same period last year, the company had earned a profit of $2.32 billion. The company’s earnings per share also fell from $3.17 in the third quarter of last year to $3.13 in the third quarter of 2024. McDonald’s CEO Chris Kempczinski mentioned in a statement regarding the financial results that consumers continue to be cautious about their spending. Negatively affected by the boycotts due to Israel’s attacks on Gaza, McDonald’s financial results have been impacted since the last quarter of the previous year. The company’s revenue fell below market expectations in the last quarter of last year due to conflicts in the Middle East affecting the company’s sales. Sales in the market group, which also includes restaurants in the Middle East, decreased in the first quarter of this year. McDonald’s global comparable sales declined by 1% in the second quarter of this year, marking the first drop since 2020. The company’s global sales also recorded the most significant decline in the last 4 years, falling by 1.5% in the third quarter. Last week, McDonald’s experienced sharp losses in shares after the detection of E.Coli bacteria in hamburgers produced in some of its restaurants.
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