Snapchat has taken its leadership in the augmented reality (AR) field a step further by introducing new generation video Lenses that work with its own developed artificial intelligence model. This innovation stands out as a creative initiative aiming to make a difference among social media platforms. Snapchat revealed that these lenses operate entirely with an artificial intelligence model designed within the platform itself. These lenses enable users to add animated and aesthetic effects to their video content. Initially, three different Lenses were introduced: Raccoon: Adds a realistic raccoon animation to users’ faces. Fox: Creates impressive details with a fox theme. Spring Flowers: Presents an aesthetic display with a bouquet of flowers and zooming feature. Snapchat plans to add new lenses every week to offer users more variety. EXCLUSIVE TO PLATINUM USERS These features are exclusively offered to Snapchat Platinum users, the platform’s paid subscription service, with a monthly price of $16. DIFFERENTIATION STRATEGY FROM COMPETITORS This move by Snapchat allows users to explore their creativity and share more dynamic content with their friends. This innovation combining Augmented Reality and artificial intelligence is considered as a sign of advancement in the platform’s technological infrastructure. Snapchat CEO Evan Spiegel mentioned that this innovation will enable users to share their memories in a more creative way and will strengthen Snapchat’s unique position among social media platforms. Particularly popular among young users, Snapchat announced reaching a monthly 800 million active user count last year. It is anticipated that the user base on the social sharing platform will increase after the new developments combining Augmented Reality and artificial intelligence.