Oya Narin, President of the Turkey Tourism Investors Association, mentioned that the global tourism volume, currently at $10.5 trillion, is expected to reach $15 trillion by 2033. Narin also stated, “In 2033, the domestic tourism of all countries worldwide will amount to $7.5 trillion.”

Regarding the performance of Turkish tourism in 2024, Narin emphasized that Turkey has shown good progress. She expressed optimism about Turkey’s goal of reaching 60 million tourists, mentioning that the target could slightly fall below $60 billion. Despite a recent decline in the number of tourists from Russia, she noted that Turkey has demonstrated better revenue performance in October and November. Narin highlighted the growth in health tourism in Turkey and emphasized the need for strategic marketing efforts to attract individuals seeking healthcare services. She suggested that measures should be taken to encourage European retirees to spend part of their winters in Turkey, leveraging the country’s healthcare infrastructure. Narin pointed out the potential for utilizing coastal areas with nearby state-of-the-art hospitals for such initiatives.

Furthermore, Narin acknowledged the challenges concerning costs in the tourism sector and emphasized the importance of finding methods to make the industry attractive again to human resources. She emphasized that the future performance of the sector will depend on addressing these two aspects. Narin underlined Turkey’s natural and cultural beauty, asserting that the country is well-suited for nature tourism due to the accessibility of its attractions. She highlighted the significance of domestic tourism in Turkey and how it complements international tourism. Narin concluded by emphasizing the importance of utilizing the various options available for reservations and recommended consulting travel agencies for guidance due to the wealth of information available digitally.